As a finance professional, I have often wondered why women shy away from finance. Is it our deep-rooted social conditioning that finance is not for women, that women find finance more intimidating as compared to men; or is it that women are made to believe that they will be taken care of and so they need not bother to learn about financial matters?

I have always believed that these feelings of dependence, gullibility, or the need to be taken care of stems from a resounding lack of financial independence for women. I also believe that finance is made out to be a far more ferocious beast than it really is, and that it can be made simple, fun, and approachable. Enter Moolah!

To make finance easily palatable, I decided to start using the utilitarian medium of Whatsapp to deliver these daily doses of financial learning. I had only one hope—that eventually, every woman could start to feel more secure, independent, and comfortable when it came to managing their own or their family finances. Moolah aims to provide women a safe place to learn and grow out of their fears of finance without the fear of being judged or criticized.

I believe that every single woman is worthy of, and capable of achieving the life of her dreams. And though our circumstances, and these dreams may differ for each of us, I know that financial empowerment is the key to them all. My dream is to financially empower each and every one of you, and put you on the path to being your best self.

So here’s to strong women—may we know them, may we be them, may we raise them, [and may we make sure that they’re all part of the Moolah tribe 😉 ]